.New Delhi: Boldfit, a direct-to-consumer (D2C) physical fitness company has onboarded Indian cricketer KL Rahul as a company ambassador and a real estate investor in the company, it provided ETRetail.Without disclosing the specific amount of stake the cricketer has taken, the company mentioned it is actually a substantial and also important investment.This cooperation aims to utilize KL's enormous level of popularity, especially among youth as well as exercise enthusiasts, to expand Boldfit's dip untrained markets as well as demographics all over India.Sharing regarding the brand's growth plans, Pallav Bihani, founder and CEO of the provider stated, "We are going all-in on broadening our activewear and also shoes types, which are actually readied to redefine the health and fitness market. These sections are our future development motors." Presently, physical fitness as well as yoga exercise devices steer most of Boldfit's sales, Bihani shared.In the 2022-23, the D2C label achieved an earnings of Rs 73 crore. With tactical campaigns as well as this collaboration, the label strives to get to a profits of Rs 500 crore through FY26. Established in 2018, it currently serves over 1 crore consumers annually and also targets to extend this grasp to 5 crore through this collaboration. Also, it is improving its supply chain commercial infrastructure to make certain fast distribution and also regular item availability.Looking ahead, the D2C start-up counts on a spurt in on-line traffic, social media involvement, and greater purchases across our main groups.
Published On Aug 1, 2024 at 10:46 PM IST.
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